Editorial policy

We follow clear rules to keep content useful, compliant and brand‑safe.

We may use AI‑assisted tooling to draft outlines and assets. All published content is reviewed by a human editor for accuracy, brand guidelines and policy compliance.

Disclosure

• Affiliate disclosure is shown on pages and in the site footer.
• We note when content is part of a paid partnership.

What we do / don’t do

• No coupon‑only posts or misleading claims.
• No cloaking of prohibited links; no hidden redirects that break network policies.
• We prioritise long‑term brand partnerships over quick spikes.

Internal review

• All campaigns go through an internal review before publishing.
• Copy is checked for accuracy, brand guidelines and policy compliance.

Privacy & tracking

• GDPR‑friendly tracking using clean UTM/subid parameters.
• No fingerprinting. Cookies only for analytics when consented.